Physiofit is a brand-new startup operating in the medical and physiotherapy sector–an industry built entirely on trust.
When they came to us, they had already tested various sales channels without success. Nothing really sparked, nothing was scalable.
They urgently needed a system to generate a constant, reliable stream of leads, but standard performance ads lacked the necessary medical credibility.
In the medical space, ads don't work without trust. We solved this by engineering a two-part video funnel that used peer validation to fuel performance marketing.
First, we produced a series of highly authentic, documentary-style testimonials featuring professional physiotherapists who were actively using the app in their practices.
We used the voice of the medical professionals to make the performance ads real, credible and trustworthy.
The practitioner-focused funnel successfully transformed unpredictable sales efforts into a constant, reliable engine for new leads.
Borrowed the established credibility of licensed physiotherapists to instantly legitimize a brand-new startup in a highly sensitive market.
Proved that leading with professional trust and authentic, clinical use-cases drastically outperforms traditional software marketing.
| Production | Those Youngbloods |
| Producer | David Vorkauf |
| Creative Producer | Philipp Kolodziej |
