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Screengrab of the Cinema Calc homepage

Marketing & Branding

Cinema Calc
StrategyTech

Problem

Having a superior SaaS product isn't enough if your target audience refuses to adopt it. The film industry is notoriously stubborn about changing its established routines.

Cinema Calc is a budgeting software for the advertising film industry and thus faced a hard start into a settled market.

The tool is revolutionary, but the friction was breaking through the noise and convincing a highly skeptical audience of film producers to finally abandon the messy spreadsheets they had relied on for their entire careers.

Screengrab of the Cinema Calc pricing page

Solution

We developed a complete brand identity that positioned Cinema Calc not as a dry financial utility, but as a sleek, producer-first digital workspace.

To drive user acquisition, we launched a series of highly targeted performance ads that entirely bypassed generic software tech jargon.

Instead, the campaign directly attacked the daily headaches of media professionals — highlighting the end of "Excel anxiety," the value of pre-filled templates, and the relief of single-click PDF quotes.

Our Contribution

BRANDING

Producers spend hours inside the tool, so it must never feel like work.

We built a visual identity around warmth and legibility, choosing a color palette and type system that stays comfortable across long budget sessions.

The result is a platform that feels like a personal workspace rather than a software product.

PERFORMANCE MARKETING

We ran Meta and YouTube campaigns from brief to final cut, handling concept development, production, and paid distribution in-house.

Ongoing CPC and ROAS analysis, combined with audience segmentation and retargeting, kept campaigns efficient as they scaled.

CONTENT & WEBSITE

We built the Cinema Calc website with all brand elements integrated and structured it as a full marketing hub, with dedicated landing pages for each audience segment.

Blog posts and hero content pieces established the product as an authority in a market that had never been properly spoken to before.

MARKETING AUTOMATION

We built the full marketing infrastructure around Mautic, including an acquisition funnel, an automated customer retention flow, and a newsletter.

The setup means Cinema Calc can scale outreach and follow-up without adding headcount.

Cinema Calc Full Logo Develoment

Results

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