DJ Ötzi was launching a brand-new, multi-artist arena tour billed as the biggest après-ski party outside the Alps. The challenge? Because the concept was completely new, we had zero live-event footage to pull from.
We needed to sell a massive amount of tickets across Germany by instantly communicating an authentic Hüttenfeeling — all without showing a single real-world party.
When you can't show reality, you engineer a vibe.
We bypassed the lack of footage by pivoting to a stylized, 2D cut-out animation style. This allowed us to build an immersive alpine world from scratch.
By combining playful, stylized visual language with dynamic character introductions and ambient party sounds, we bridged the gap between abstraction and an authentic, high-energy après-ski atmosphere.
| Production | Those Youngbloods |
| Producer | David Vorkauf |
| Art Direction | Philipp Kolodziej, Rebecca Zahor |
| Animation | Rebecca Zahor |
| Graphic Design | Samuel Lewek |
| Sounddesign | Philipp Lust |